It's a field day these days. Anything and Everything can have multiple lives.
Movies, merchandises, toys, food, theme parks, then part 2, part 3, part 4 5 6 7 8 of the entire series and then make all the merchandises all over again!
Concept, merchandises, licenses, royalties, market, market, market, sell, sell, sell.
Yummy but a tad Jer-lat.